GRETA

Born in 1907, Roger Vivier created shoes like sculptures.
In 1924, he began studying at the Beaux Arts of Paris (sculpture course) which he abandoned two years later for shoemaking and started with an apprenticeship. 

Fascinated by theater and music halls, Vivier designed theater decors. Backstage, he encountered Josephine Baker and Mistinguette for whom he began designing custom-made shoes.

With the success of his first models, he opened a boutique in Paris on the rue Royale, in 1937 before established in the rue François 1er.